Crash Course in Technology-based Business Development

April 26-27 at KTH

PIEp Network members are offered the opportunity to take part in a free 2-day crash course introduction to technology-based business development, which aims at providing an understanding of central elements, as well as some basic knowledge and skills in evaluating business ideas and developing new ventures.

The Course will be headed by Mats Magnusson and external lecturers with specialist knowledge in new venture management, covering the topics listed below.

If you are interested (and available both days) please register by emailing vicki@PIEp.se

Course outline:
The business development process
Ideation and commercialization
Strategic management and business models
Positioning
Resource- and competence-based strategy
Business modeling
Entrepreneurial marketing
Understanding customer value
Concept testing
Pricing
Estimating market potential
Selling innovations
Intellectual Property Rights
Financing and economics
Different sources of venture financing
Venture economics
Risk evaluation
Organizing
Different organizational forms
The entrepreneurial team

(Note: This course will be offered again as part of the PIEp Research School.)